Welcome to RedBlue Revolution!

Help India take a step towards

financial inclusion.

What is RedBlue Revolution?

RedBlue Revolution is an initiative to create a clear identity for all Banking Correspondents by giving the category a name, Smart Banking Point & branding them in colors Red & Blue to create strong memory hooks. This is being proposed to ensure people can spot a Business Correspondent easily.

In the late 90s, PCOs (Public Call Office) followed the same strategy when they adopted the yellow color to ensure their clear visibility. Across India, PCOs willingly accepted the color code & it became a movement. We intend to do the same with Business Correspondents across India, creating a revolution.

Why Red & Blue colors ?

Each color has its own emotion & effect & we have chosen these colors after a lot of internal research. Red is known as the color of growth & energy whereas Blue is the color of trust & safety. As entrepreneurs in the Banking sector, we understand that while you are working tirelessly to grow, you are equally focused on the safety of each transaction.

Besides, the combination of red & blue looks very eye-catchy & will help your store get visibility from a distance even in a cluttered space. Better visibility leads to more footfall in store.

How is it going to benefit my business & my community?

If you are a Banking Correspondent, you are already doing a great job of helping your customers & community solve their banking-related problems. This activity will help you establish a clear & unique identity as a local banking partner for end consumers.

This will help you get more footfall in your shop which means more business. It also helps your customers spot your shop easily & not get hassled searching for the place for their banking & digital requirements.

How do I start ?
What are the elements required ?

1. Shop Painting (Red & Blue)

  • Please see the color codes provided here that can be bought from the local market. If you are not able to get the exact shade, kindly get a shade closest to the one mentioned here & paint the same as per the image shared here.
  • Paint the left half in Red & right half in the Blue shade (When facing the outlet). Please ensure that the entire shop front façade is painted in Red & Blue equally in half measures.
  • If due to certain reasons you only have the feasibility to paint one side of the wall of your shop please ensure that you follow the thumb rule: Red for Left & Blue for right (When you are facing the shop).
  • If space permits, please clearly write your core services on both sides of the pillar as shown in the image. The services that we have highlighted are:
  • If your shop has no wall area but the availability of a shutter, then you can paint the shutter in the same way you would paint the wall (Red for left & Blue for right).

2. Signage

Smart Banking Point signage can be printed at your end. It mentions all the key services that a Banking Correspondent deals in. It is greatly helpful in creating strong visibility of the store along with clearly highlighting the important services. The lower part can have the official or, the registered name of the shop.

Download Design

3. Red & Blue Flag

If the shop is in a crowded market where signage or front wall paint has limited visibility, a Red & Blue flag will greatly help in navigating people towards a Banking Correspondent store.

Download Design

What are the timelines ?

The ideal timeline is to complete your shop painting by 15th August 2022, in order to celebrate India’s 75th Independence Day with a new identity for our Banking Correspondents. In case you miss this timeline, you may do it at later date as well. We must finish the exercise in August, so we can welcome the festive season with a new look.


How do I get visibility for my shop ?

Do share your refreshed shop images on social media with the hashtag #RedBlueRevolution.

You can also send your images to redblue@spicemoney.com for an opportunity to win prizes.