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RedBlue Revolution is an initiative to create a clear identity for all Banking Outlets
by giving the category a name, Smart Banking Point & branding them in colors
Red & Blue to create strong memory hooks. It’s proposed to ensure people can
spot a Banking Outlet easily.
In the late 90s, PCOs (Public Call Office) followed the same strategy when they
adopted the yellow color to ensure clear visibility. Across India, PCOs willingly
accepted the color code & it became a movement. We intend to do the same
with Banking Outlets across India, creating a revolution.
Each color has its own emotion & effect & we have chosen them after a lot of research. Red is the color of growth & energy whereas Blue is the color of trust & safety. We acknowledge the fact that you are not only working hard to grow but are equally focused on the safety of each transaction.
From a retail perspective, the combination of red & blue looks very eye-catchy & will help your store
get visibility from a distance even in a cluttered space. Better visibility leads to more footfall and
more business.
If you are a Banking Outlet Owner, you are already doing a great job helping your customers & community solve their banking-related problems. This activity will help you establish a clear & unique identity as a local banking partner for rural consumers.
It will help you get more footfall in your shop, which means more business.
It also helps your customers spot your shop easily & fulfill their banking & digital requirements.
Smart Banking Point signage can be printed at your end. It mentions all the key services that a Banking Outlet deals in. It is greatly helpful in creating strong visibility of the store along with clearly highlighting the available services. The lower part can have the official or, the registered name of the shop.
If the shop is in a crowded market where signage or front wall paint has limited visibility, a Red & Blue flag will help navigate people towards a Smart Banking Point.
